Association for Breastfeeding Advocacy Singapore

The Association for Breastfeeding Advocacy (Singapore) is an alliance which believes that breastfeeding of children is an important fundamental building block for the health of the nation. 

ABAS comprises healthcare institutions, healthcare professionals’ associations, mother-support groups as well as individual healthcare professionals in private practice.

Project Year: 2020

Project Overview

One of the goals for ABAS in the year 2020 was to create a fresh website with a better user-interface and updated brand identity.

I was contracted to take on the 6 month redesign project.

Original Website




Improved Content Structure

Information was reorganised into easily-navigated tabs.

Added Functionality

One of the use cases of the website was for Hospitals interested in getting accreditation to be able to apply easily.

The new website included download links for the applciation forms.

Check Out the Full Website