The Bejewelled

The Bejewelled: Lives of the Peranakans is a book showcasing the jewellery collection of Baba Norman Cho.

Project Year: 2020

Project Overview

The author of the book wished to utilise digital mediums to assist with their word-of-mouth promotion within their tightly-knit Peranakan community.

I was contracted to design a one-page website for the book, as well as produce a short video series that included interviews with the author and celebrity endorsements.


Lo-Fi Prototype


Landing Page

Landing page with product and pricing.

Interactive Maps

Addresses and Maps for buying locations.

Visual Preview

Preview of the contents of the book


Endorsements and reviews of the book.

Check Out the Full Website

Video Production

Book Trailer

Play Video

Video Reviews